Hobal

Hobal is a brand proudly representing the authentic history and heritage of the Arabian Peninsula, and the Saudi identity. The name Hobal signifies Heda’a Al Ebel (Camel Heda'a) - a form of traditional oral expressions by camel owners to communicate with them. The name symbolizes camels' long history of loyalty, authenticity, and deep-rooted significance, as well as their close relationship with their owner. From this standpoint, we commemorate and honor the Arab historical and cultural heritage that is enhanced by incorporating local content and inspiring narrative frameworks, which equates to make Hobal an ambassador for Arab culture.